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90-Day GEO/SEO Monitoring Dashboard
Vivere Hotel · Vivere Azure · Amari The Inn at El Nido
Team: Lyle (Marketing Assistant) · Ela (Marketing Associate) · Belle (Group Director of Marketing)
Start: Mar 23, 2026
End: Jun 21, 2026
Day: —
Total visits: —
🏆 Team Race — Who's Leading?
🎯 Campaign Milestones
Property Progress
SEO & GEO Ranking Targets
Property
Target Query
Current SEO
Target SEO
GEO Baseline
GEO Target (Day 90)
Status
GEO Monitoring Log
Test each query monthly across ChatGPT, Gemini, Perplexity & Claude. Record if your property was mentioned.
Date Tested
AI Platform
Query Used
Property
Mentioned?
Position/Context
Notes
Strategy & Context — Why These Queries?
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your brand's visibility in AI-powered search tools like ChatGPT, Gemini, Perplexity, and Claude. Unlike traditional SEO where you rank on a page of links, GEO determines whether AI tools mention and recommend your property when users ask travel questions. AI tools pull from:
OTA platforms (Booking.com, TripAdvisor, Expedia) — AI heavily scrapes these
Review content — volume and recency of reviews drive AI recommendations
Structured data / Schema markup — helps AI understand your property accurately
Third-party editorial mentions — blog posts, listicles, Wikipedia (cited in 63% of AI results)
Your own website content — FAQ pages, destination guides, blog posts in conversational tone
How SEO and GEO Work Together
SEO and GEO are complementary. Good SEO practices (schema markup, quality content, keyword optimization) directly feed GEO because AI tools use the same web content as search engines. The key difference:
SEO = Ranking on Google search result pages (links)
GEO = Being mentioned/recommended in AI-generated answers
Both benefit from: structured data, quality content, reviews, third-party mentions, consistent NAP (Name, Address, Phone)
By improving SEO signals, you simultaneously improve GEO signals. The 90-day plan targets both channels.
Why These Target Queries Were Selected
Each query was chosen based on search intent (what travelers actually ask), competitive gap (where you're not yet visible), and business value (bookings it can drive).
Vivere Hotel Queries
"best hotels Alabang"
Why: High-intent local search. Travelers searching for Alabang hotels are likely considering a stay. You're currently on page 2-3 — moving to page 1 captures this demand. In GEO, being "sometimes mentioned" means AI knows you exist but doesn't consistently recommend you. Consistent top-3 placement means you become the default answer.
"5-star hotels south Manila"
Why: Broader geographic query capturing travelers who want luxury south of Manila but haven't decided on Alabang specifically. Currently not ranking — this is a competitive gap you can fill with content and schema.
"best rooftop restaurants Manila"
Why: The Nest is a unique differentiator. This query drives non-hotel traffic (diners) who may then discover the hotel. Currently not mentioned by AI at all — a major opportunity since The Nest is genuinely competitive in this category.
"wedding venues Alabang" / "corporate events south Manila"
Why: High-value event bookings. Wedding and corporate event revenue per booking far exceeds room-night revenue. These queries have lower competition than hotel queries and represent significant revenue upside.
Vivere Azure Queries
"best resorts Batangas" / "diving resorts Anilao"
Why: Azure's biggest challenge is invisibility. Not ranking for any of these queries means AI tools don't know you exist. Anilao is the birthplace of Philippine diving — Azure should own this narrative. The "boutique diving resort 2 hours from Manila" positioning differentiates from mass-market Batangas resorts.
"luxury beach resorts near Manila"
Why: Weekend getaway intent from Manila residents. Azure's proximity (2 hours) is a competitive advantage. Target: "hidden gem" positioning since Azure can't compete on review volume with larger resorts yet.
Amari El Nido Queries
"best hotels El Nido" / "boutique hotels El Nido" / "where to stay El Nido town"
Why: El Nido is a top Philippine destination with fierce competition. Amari's critical weakness: only 17 reviews vs. competitors with 500+. AI tools won't recommend a property they can't validate through reviews. The "town hotel" angle differentiates from expensive island resorts — targeting travelers who want walkable town access, not isolation.
How Each Task Category Contributes
Schema Markup: Tells AI tools exactly what your property is (hotel, restaurant, event venue). Without schema, AI must guess from unstructured text — and often guesses wrong or ignores you.
OTA Optimization: AI tools scrape OTAs heavily. A well-optimized Booking.com listing with 50+ photos and a complete description feeds directly into AI responses.
Google Business: Google's data feeds into Google's own AI (Gemini) and is crawled by others. Weekly posts keep your profile fresh and signal an active business.
Content (FAQ, blogs, guides): AI tools love conversational, Q&A-style content. A well-written FAQ page is essentially training data for how AI should describe your property.
Reviews: AI tools use review volume and sentiment as trust signals. A property with 17 reviews vs. 500+ will almost never be recommended. This is Amari's #1 bottleneck.
PR & Editorial: Third-party mentions are the strongest GEO signal. A Conde Nast Traveler article mentioning your hotel carries more weight than 10 of your own blog posts.
Wikipedia: Cited in 63% of AI-generated responses. A Wikipedia article about your hotel is one of the highest-impact GEO actions you can take.
Activity Log
Real-time feed of all task changes made by your team.
No activity yet. Changes will appear here in real time.
Schema Markup Monitor
Scan your property websites to check for structured data (JSON-LD schema markup). This helps AI tools understand and recommend your properties.
📡 Digital Marketing Scan
Last scan: Never | ⏰ Auto-scans daily at 8:00 AM
Vivere Hotel
viverehotel.com.ph
0
Vivere Azure
vivereazure.com
0
Amari El Nido
amarielnido.com
0
Scanning properties...
Checking title tags, meta descriptions, schema, sitemaps & live signals
0
Overall Score
Awaiting Data
No GSC/GA4 data uploaded
SCORE BREAKDOWN No GSC/GA4 data uploaded
Visibility
0/30
CTR + SERP
0/15
Content Authority
0/15
Technical SEO
0/10
LLM Visibility
0/10
Entity Strength
0/10
Content Retrieval
0/10
🔴 Critical Findings
🔴
H1 is a visual number "72" — not keyword-targeted. Google cannot determine page relevance from this.
🔴
No social proof visible on homepage — no review score, no awards badge, no testimonials.
🟠
Image alt text missing across all images — accessibility and image SEO gap.
🟠
Zero GEO strategy — no FAQ schema on key pages, no "About" fact page for AI citation.
⚡ Top Priority Actions
1
Rewrite H1 → "Boutique Hotel in Alabang, Metro South Manila"
2
Add Google Reviews widget + TripAdvisor badge to homepage
3
Add descriptive alt text to all hero and room images
Yoast SEO + 3 subsitemaps — technical SEO infrastructure in place.
📡 Live Signals
SSL / HTTPS — Active
Meta Title — Present but generic
Meta Description — Thin (no keyword intent)
H1 — Non-descriptive ("amari" only)
Schema — Organization, Article, FAQPage
Rooms Page — Not found / not indexed
Social Proof — No review badge on homepage
Indexed Pages — Only 7 (target: 20+)
🔎 Score Diagnosis
Run your first scan to generate a diagnosis. Click "Scan All Properties Now" above.
Team Roles & Responsibilities
Recommended Weekly Workflow
Day
Activities
Owner
Monday
Lyle publishes Google Business posts for all 3 properties. Ela reviews previous week's content performance.
All
Tue-Wed
Lyle writes blog content and updates OTA listings. Ela works on schema, SEO, and website updates.
Lyle, Ela
Thursday
Lyle monitors and responds to new reviews. Ela tests AI platforms for GEO visibility (monthly).
Lyle, Ela
Friday
Belle conducts PR outreach and follows up with media contacts. Team syncs on progress (30 min standup).
Belle + All
Ongoing
Lyle: Review responses within 48 hours. Ela: Update dashboard weekly. Belle: Approve content before publishing.
All
Weekly Decision Brief
Auto-generated every Monday at 11AM · Powered by Capy
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